Agency’s youngest and first female creative director will lead creative on nine brands.
LOS ANGELES (May 22, 2019) – Chloe Cotoulas has been named creative director for 9thWonder/Los Angeles. At 28, she is the youngest female creative director for the agency, which merged seven previously independent agencies into one entity last October. She will lead the Los Angeles team handling creative development for nine brands including Natrol, Valvoline and Samsung.
“Chloe’s work is world-class, and she’s a master collaborator,” said Tony Stern, global head of creative at 9thWonder. “Creative isn’t an island here. Our creative directors come to know clients’ businesses more deeply; we aren’t just pushing out glossy ads but producing work that impacts business goals. Chloe’s played an essential role, and we’re happy to recognize the people responsible for spearheading incredible work.”
Cotoulas joined 9thWonder predecessor Phelps six years ago as a junior copywriter and rose to associate creative director. In the past year, she has changed the advertising approach of Natrol, creating funny, snackable content to keep the melatonin brand #1 in America despite much heavier media spending by competitors, which have begun to mimic the relatable approach she created.
“We don’t pigeonhole people here, so I’ve always felt encouraged to do more than write copy for our brands,” said Cotoulas. “In the process, I’ve gotten to understand their competitive realities at depth. It’s really gratifying to elevate a business, not just the communication of it.”