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THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE

THE POWER OF DIFFERENCE

There’s a real power in difference – in different backgrounds, cultures, experiences. In ideas that unstick you from where you’ve been stuck. We harness that power, forging connections with those hidden buyers that a general market approach consistently misses.

Watch the power of difference

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AVERAGE CONSUMER? NEVER MET ONE. ink-stain

On the outskirts of average, you’ll find growing markets bound together by shared beliefs and identities. We call them ConsumerX. Their buying power is north of $7 trillion. And their influence is ready to be unleashed on behalf of brands that connect with them authentically, without the marketing BS.

REACH isn’t RELEVANCE

See how clients have experienced measurable results by tapping into the power of difference. 

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Honda Talon

We launched Honda into an all-new category, dominated by well-established competitors. Honda went from new kid on the block to a force to be reckoned with in just over a year.   
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Life is Better Side-by-Side
Honda Talon
Honda Talon

Natrol

In the crowded, commoditized market of supplements, we helped break through the chaos and confusion of the vitamin aisle with a bold, empowering brand strategy.   
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Forging a unique voice in a sea of sameness
Natrol
Natrol

Phillips 66

We turbocharged Phillips 66 lead generation efforts with an integrated brand and campaign strategy that delivered phenomenal results.    
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Helping a Storied Fuel Supplier Power Ahead
Phillips 66
Phillips 66

Dole

We developed platform strategies, content, and KPIs to build master brand awareness while driving product knowledge and trial through social media.   
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Imagining a sweeter path to authentic connections
Dole
Dole

Samsung

We helped Samsung develop a brand positioning, messaging and content strategy that cut through the competition and connected with Public Safety first responders.   
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Positioning Samsung for Public Safety Success
Samsung
Samsung

Waste Management

Think Green®. Two little words helped transform a trusted trash hauler into North America's largest environmental services company with astounding results below.   
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Giving garbage a good name
Waste Management
Waste Management

Budweiser Meats

We brought two iconic brands together to market a delicious new product to an overlooked audience. The results were delicious.   
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Fattening Up on an Underserved Audience
Budweiser Meats
Budweiser Meats

Good Local Markets

In a city dominated by a single downtown farmers market, we helped an upstart reframe what a neighborhood-focused farmers market could look like, and set the stage for growth.   
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Rebranding a Community Pillar
Good Local Markets
Good Local Markets

Western Dental

Western Dental serves more patients in the state of California than any other provider. In order to meet the online needs of their patients, their website needed a major overhaul.   
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Giving Western Dental's Website A Polishing
Western Dental
Western Dental

Public Storage

We helped Public Storage reduce costly churn by focusing on long-term customers with messaging that highlighted the emotional and practical benefits of self-storage.   
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Finding the emotional core of self storage
Public Storage
Public Storage

Tahiti

Travelers returned to the legendary islands of Tahiti by the plane full. All it took was uncovering what really mattered to Tahiti’s core audience.   
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Making privacy the ultimate luxury for travelers
Tahiti
Tahiti

LAX

While LAX was going through a facelift, we targeted travel influencers to help spread our message and keep visitors inspired and informed during the dust.   
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Making the headaches of new construction worth it
LAX
LAX

DIVERSE MINDSdon'tTHINK ALIKE

Our people have taken strange paths to arrive at our table, and that diversity of perspective is what makes them so special. We have industry thought leaders, ex-CMOs, psychologists, engineers, street food aficionados, farmers, influencers, hip hop dreamers, retail therapy planners, and so much more.

  • Minority Owned
  • 60% Women
  • 85 Multilinguals

STOP MARKETING TO THE MASSES

9thWonder Let's engage your authentic audience, together. Contact Us

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