Federico Soto Roland

With more than 20 years in the industry, he’s also the author of the book “Brands: the anxiolytic of the postmodern world” and dozens of publications for local marketing magazines and blogs. He studied Economics at the National University of Mar del Plata, Digital Business at the University of Belgrano and SME’s Business Management at the IAE. He has managed projects in USA, MX, and ARG, for brands such as Coca-Cola, Syngenta, Monsanto, Samsung, Mapei Italy, SpringCM, Auxis, and hundreds of Latam based companies.