Federico Soto Roland

Federico Soto Roland

Managing Director - Buenos Aires

Federico has a heterodox background: an economist, branding & digital business expert, and music producer & mixing engineer.

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Secret Work Power

The Just Do It Partner

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Secret Personal Power

Recording/Mixing Engineer and Music Singer

Jose Lozano

Josh Okun

Lisa DePoy

Scott Thaler

Kyle Allen

Minh Le

Marcus Wesson

Jeff Robertson

Sharlene Lytton

Mark Mitton

Duy Do

Beatriz Acevedo

Federico Soto Roland

Carlos Ariza

Client Experience

Coca-Cola, Syngenta, Monsanto, Samsung, Mapei Italy, SpringCM, Auxis

With more than 20 years in the industry, he’s also the author of the book “Brands: the anxiolytic of the postmodern world” and dozens of publications for local marketing magazines and blogs. He studied Economics at the National University of Mar del Plata, Digital Business at the University of Belgrano and SME’s Business Management at the IAE. He has managed projects in USA, MX, and ARG, for brands such as Coca-Cola, Syngenta, Monsanto, Samsung, Mapei Italy, SpringCM, Auxis, and hundreds of Latam based companies.


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