Kyle Allen
Partner/Global Director of Media & Research
My Hidden Work Wonder
Obsessed With the WHY
My Hidden Personal Wonder
Gaga for Guitars
Home Office
Houston, TX
CLIENT EXPERIENCE
Mattress Firm, Texas Lottery, Direct Energy, Popeyes, Subway, Pizza Hut, ConocoPhillips, Success Rice and Shiner Beer
Leading the planning and research efforts at the agency, Kyle ensures targeted communication that establishes relevant connections between brands and consumers. Further, he leads the agency’s quants in ROI-based initiatives that define the metrics by which we determine success. Kyle serves on the 4A’s Mid-Size Agency Media Director’s Committee and the 4A’s South Texas Agency Council.
He received a BS in Advertising and Marketing from Stephen F. Austin State University and has worked with a broad range of recognizable brands.