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Kyle Allen

Kyle Allen

Partner/Global Director of Media & Research

Kyle takes his insights from 33 years of media planning and buying experience and turns them into new media possibilities.​

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Secret Work Power

Obsessed With the WHY

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Secret Personal Power

Gaga for Guitars

Jose Lozano

Josh Okun

Mark Mitton

Kyle Allen

Marcus Wesson

Jeff Robertson

Lisa DePoy

Minh Le

Mary Ann Brennan

Sharlene Lytton

Lisa Hillmer-Poole

Duy Do

Sara Hoerner

Seth Mitchell

Beatriz Acevedo

Federico Roland

Doug Greiff

Home Office

Houston, TX

Client Experience

Mattress Firm, Texas Lottery, Direct Energy, Popeyes, Subway, Pizza Hut, ConocoPhillips, Success Rice and Shiner Beer

Leading the planning and research efforts at the agency, Kyle ensures targeted communication that establishes relevant connections between brands and consumers. Further, he leads the agency’s quants in ROI-based initiatives that define the metrics by which we determine success. Kyle serves on the 4A’s Mid-Size Agency Media Director’s Committee and the 4A’s South Texas Agency Council.‚Äč

He received a BS in Advertising and Marketing from Stephen F. Austin State University and has worked with a broad range of recognizable brands.

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