
Kyle Allen
EVP / Media & Research
Kyle takes his insights from 33 years of media planning and buying experience and turns them into new media possibilities.
Secret Work Power
Obsessed With the WHY
Secret Personal Power
Gaga for Guitars
Jose Lozano
Josh Okun
Lisa DePoy
Scott Thaler
Kyle Allen
Minh Le
Marcus Wesson
Jeff Robertson
Sharlene Lytton
Mark Mitton
Duy Do
Beatriz Acevedo
Federico Soto Roland
Carlos Ariza
Client Experience
Mattress Firm, Texas Lottery, Direct Energy, Popeyes, Subway, Pizza Hut, ConocoPhillips, Success Rice and Shiner Beer
Leading the planning and research efforts at the agency, Kyle ensures targeted communication that establishes relevant connections between brands and consumers. Further, he leads the agency’s quants in ROI-based initiatives that define the metrics by which we determine success. Kyle serves on the 4A’s Mid-Size Agency Media Director’s Committee and the 4A’s South Texas Agency Council.
He received a BS in Advertising and Marketing from Stephen F. Austin State University and has worked with a broad range of recognizable brands.