Maria Twena

Maria Twena

Partner, Global Head of Consumer X

Maria Twena started her marketing career at a small agency in the Deep South, working in research and account management, after securing a B.A. in Psychology and an M.A. in Mass Communications.

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My Hidden Work Wonder

Hybridity Across Multiple Cultures

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My Hidden Personal Wonder

A Passion for Writing

Jose Lozano

Josh Okun

Mark Mitton

Kyle Allen

Marcus Wesson

Lisa DePoy

Minh Le

Jeff Robertson

Sharlene Lytton

Lisa Hillmer-Poole

Duy Do

Lisa Parker

Sara Hoerner

Maria Twena

Seth Mitchell

Beatriz Acevedo

Federico S. Roland

Doug Greiff

Mary Ann Brennan

Home Office

Los Angeles, CA

CLIENT EXPERIENCE

Microsoft, Verizon Wireless, MasterCard, Subway, Avery Dennison

Maria moved to the Bay Area to work at various high-tech companies (both agency and brand), then spent years at MRM (McCann’s digital arm) servicing marquee clients, including Microsoft and Verizon. After two decades in the general market arena, she decided to turn her focus to the 1.52.0 generation Latinx consumer segment. As a bilingual/bicultural consumer she saw the enormous opportunity in targeting individuals that are hybrids by nature and nurture, and influencers as they act as Sherpas for their foreign-born relatives and friends. She founded an advertising practice at MRM exclusively focused on digital marketing to the bicultural Latinx and received an AdColor Innovator Award for her ground-breaking research on the native born. She has served as CMO of two organizations and as an Agency President and remains committed to assisting brands as they turn to novel markets that hide in plain sight yet drive exponential revenue.


Blog Posts by Maria Twena

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Dual and Dueling Ethos: The Bicultural Reality

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Mother Tongue/Mother Cultures Insights from an ELF

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