Latinx

LatinX

Latinx hides in plain sight yet can yield exponential revenue and fandom for brands.

Defined as immigrants who came to the U.S. before their tenth birthday, or U.S. -born children of an immigrant parent, the Latinx consumer segment makes up 45% of the U.S. population and wields a collective $2.0 trillion in purchasing power. Not only are they savvy digital consumers, they’re also more likely to influence the purchasing decisions of both their Spanish-language dominant family members, and their American friends – serving as a Sherpa for everyone in their culturally-agnostic sphere of influence.

2020 Guide to Hispanic Digital Purchasing Behaviour

LatinX

Unfortunately, marketers are still relying on one-size-fits-all advertising based on outdated myths and preconceptions. At 9thWonder, we know that it’s not enough to just reach this audience. Brands need to actually touch them or connect with them in meaningful, authentic ways. By understanding the duality of their lives and the conflicting ethos’ of collectivism and self-reliance that informs how they interact with the world and their communities, we can drive emotional brand connections that create lifelong fans and advocates.

See the truth about advertising to Latinx audiences

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Meet the Experts

Maria Twena

Partner, Global Head of Consumer X

Los Angeles

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MY HIDDEN WORK WONDER

Hybridity Across Multiple Cultures

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MY HIDDEN PERSONAL WONDER

A Passion for Writing

Beatriz Acevedo

Partner, Advisor of Emerging & New Business

Los Angeles

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MY HIDDEN WORK WONDER

Unofficial Chief Passion and Inspiration Officer

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MY HIDDEN PERSONAL WONDER

Master Chef of Mexican-Jewish Cuisine

Doug Greiff

President, 9thWonder StoryLab

Los Angeles

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MY HIDDEN WORK WONDER

Story Broker & Thought Provoker

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MY HIDDEN PERSONAL WONDER

Lover of all Things Latin

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