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Media

Today's media landscape provides brands more opportunities than ever to connect with consumers. Great, right? Well, sorta. In reality, it's both a blessing and a curse. The 9thWonder media team understands this complex environment and the need to align strategy and activation efforts to drive efficient and effective revenue growth.

Media Media Media Media

It's our bread and butter

You need a full toolkit of media services and an approach that aligns business goals with media strategy and a focus on ROI. Lucky for you, that’s exactly what we do.

Strategy

Developing great media strategy is rather straightforward, but it requires a robust understanding of the context in which a brand is operating and what it needs to accomplish to be successful. So we start with the context. This means a deep dive into target audience analysis, uncovering hidden geographic opportunities, looking at what media channels can achieve from multiple perspectives, competitive activity and other analyses that help us define the challenge and see the opportunity.

While this is a nice start, it is not enough to develop great strategy. At 9thWonder, we view media (and marketing) through an investment lens. This means we need to quantify how the media investment is driving revenue growth for our clients. To do this we employ econometric modeling techniques that help us tease out media’s ROI and informs our actions for continuous improvement.

  • Media Strategy/Planning
  • Target Audience Strategy
  • Channel Planning/Optimization
  • Competitive Media Analysis
  • Cost Benchmarking

Activation

If you’re agnostic about media strategy (we are), then you need a well-rounded team of activation experts to bring any possible strategy/plan to life. Our activation group are specialists across all forms of online and offline media channels. But wait, there’s more. All of our media buying is performed in-house which provides us with greater control and insight over media performance as well as providing our clients with full transparency.

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Relevant Work

Making the headaches of new construction worth it.

While LAX was going through a facelift, we targeted travel influencers to help spread our message and keep visitors inspired and informed during the dust.


View Case Study

Meet the Experts

Daniel Rauth

Digital Group Planning Director

Houston

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my hidden work wonder

Slow Down to Speed Up

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my hidden personal wonder

Wannabe Golfer

Aaron Pickens

Digital Group Planning Director

Los Angeles

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my hidden work wonder

Digital Platform Knowledge Base

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my hidden personal wonder

Disney Connoisseur

Mark Whitfield

Group Planning Director

Houston

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my hidden work wonder

Process Meister

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my hidden personal wonder

The Eternal Hoptimist

Elyse Clark

Director of Broadcast Buying

Houston

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my hidden work wonder

The Calm in the Storm

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my hidden personal wonder

Dr. Pepper Aficionado. Ok, it's Actually an Addiction.

David Muncie

Director of Progammatic Media

Los Angeles

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my hidden work wonder

Navigator of Programmatic Waters

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my hidden personal wonder

Accumulator of Unopened Board Games

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