Training

Media Training, Crisis Communication Training & Presentation Training.

“Tell me and I forget, teach me and I may remember, involve me and I learn.”

– Benjamin Franklin

This is the thinking we utilize when working with clients on public speaking, media engagements, crisis communications, etc. Whether it’s dealing with the news media in an informational sit-down interview, or interacting with them in a crisis setting, our training seminars will prepare participants for any type of media encounter.

Media Training

This full day media training centers around three principals: Preparation, Pitfalls, and Powerful Messages. Through a sharing of ideas, multiple on-camera interviews, and a review of past examples of public domain clips, participants will walk away with the skills needed to have a successful experience whether it’s promoting a new product or putting a compassionate face on the company after an incident with off-site impact or injuries. Each participant will appear on camera four times throughout the day. Each of those interactions will be videotaped and critiqued in front of the group for learning purposes.

Crisis Training

Our Crisis Spokesperson Training teaches the basics of what to say, when to say it, and how to sure your company’s message is delivered in a succinct and empathetic manner. Participants will learn from important research about how crises develop and what the public looks for from a company both during and after a crisis occurs. This full day training instructs participants on the two types of media interactions that occur during crisis situations: The press briefing and the news conference. By studying past successes and failures of other companies handling crises, participants get an idea of what works and what doesn’t.

Presentations Training

Whether it’s an audience of 5 or 5,000, delivering a presentation in front of a group can be a daunting task for even the most confident of presenters. Our Presentations Training helps everyone from the first-time presenter to the seasoned professional, sharpen their skills for that make-or-break presentation that just can’t afford to fall flat. Topics such as the effective use of Power Point, delivery skills, messaging and storytelling are all covered in this full-day session. Participants will leave with a better understanding of what it takes to both craft and deliver a presentation that is sure to have the audience knowing the intended message.

Forging a unique voice in a sea of sameness.

In the crowded, commoditized market of supplements, we helped break through the chaos and confusion of the vitamin aisle with a bold, empowering brand strategy.


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Fattening Up on an Underserved Audience

We brought two iconic brands together to market a delicious new product to an overlooked audience.


View Case Study

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