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Research

Finding the hidden opportunities that lead to breakthrough insights, ideas and strategies isn't easy. It takes a wide array of qualitative, quantitative and analytical research services. Welcome to the 9thWonder research group.

Research Research Research Research

Ask the right questions

We ask the right questions, find the appropriate answers and then translate those findings into actionable and useful results for our clients.

The purpose of marketing is to drive brand growth, right? Our research team understands this fundamental business goal and uses sophisticated Marketing Mix Modeling techniques to help our clients quantify their investment in marketing and identify marketing’s contribution to ROI.

And like a data-informed Nostradamus, we can help you understand where sales in the future are going. Our forecasting tools help us predict sales in the future so brands can make decisions in the now.

  • Marketing Mix Modeling
  • Marketing Investment Optimization
  • Sales Forecasting

Do consumers like your brand better than your competitors’? Is your advertising up to snuff? Is your brand losing momentum over time? How does your brand’s value proposition resonate with consumers? Maybe not as well as you think.

Our research team can help answer these questions to best position your brand for success.

  • Brand Equity Studies
  • Brand Tracking Research
  • Creative Concept Testing
  • Offer/Value Proposition Testing

Consumer insights research is all about why people do what they do. A deeper and sharper understanding of what drives consumers to think and behave a certain way provides valuable insight for marketing and messaging strategies.

To get at the deeper “why” we use a variety of qualitative, ethnographic and choice-based quantitative analytic tools to identify consumer motivations and behaviors.

  • Ethnographic Research
  • Segmentation
  • Choice Based Conjoint
  • MaxDiff
  • Focus Groups/In Depth Interviews
  • Online Discussion Forums

ROI & Forecasting Analysis

The purpose of marketing is to drive brand growth, right? Our research team understands this fundamental business goal and uses sophisticated Marketing Mix Modeling techniques to help our clients quantify their investment in marketing and identify marketing’s contribution to ROI.

And like a data-informed Nostradamus, we can help you understand where sales in the future are going. Our forecasting tools help us predict sales in the future so brands can make decisions in the now.

  • Marketing Mix Modeling
  • Marketing Investment Optimization
  • Sales Forecasting

Brand Testing & Tracking

Do consumers like your brand better than your competitors’? Is your advertising up to snuff? Is your brand losing momentum over time? How does your brand’s value proposition resonate with consumers? Maybe not as well as you think.

Our research team can help answer these questions to best position your brand for success.

  • Brand Equity Studies
  • Brand Tracking Research
  • Creative Concept Testing
  • Offer/Value Proposition Testing

Consumer Insights

Consumer insights research is all about why people do what they do. A deeper and sharper understanding of what drives consumers to think and behave a certain way provides valuable insight for marketing and messaging strategies.

To get at the deeper “why” we use a variety of qualitative, ethnographic and choice-based quantitative analytic tools to identify consumer motivations and behaviors.

  • Ethnographic Research
  • Segmentation
  • Choice Based Conjoint
  • MaxDiff
  • Focus Groups/In Depth Interviews
  • Online Discussion Forums
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Relevant Work

Finding the emotional core of self storage.

We helped Public Storage reduce costly churn by focusing on long-term customers with messaging that highlighted the emotional and practical benefits of self-storage.


View Case Study

Meet the Experts

Kyle Allen

Partner/Global Director of Media & Research

Houston

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my hidden work wonder

Obsessed With the WHY

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my hidden personal wonder

Gaga for Guitars

Robert Herbst

Research Director

Houston

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my hidden work wonder

Customer Soul Searcher

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my hidden personal wonder

Crossing the Atlantic (By Plane, Of Course.)

Tori Young

Director of Brand Strategy

Los Angeles

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my hidden work wonder

Builds Brands With Her Bare Hands

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my hidden personal wonder

Future Owner of a Winery in Tuscany

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