Situation Before 9thWonder
With a passion for supporting small local businesses, we were inspired by the efforts of our neighborhood farmers market. They needed to update and extend their brand to garner support for their community outreach of supporting farmers and makers, while educating consumers about the benefits of farm fresh produce and locally sourced goods.
Hidden Opportunity
Elevating and refining the agrarian tone so that the Good Local Market brand uniquely stood out.
What We Did
We consulted with the Good Local team from the beginning, working out the best way to structure their new name, then created a strong new brand to give it an identity. We created their new website, as well as a variety of collateral and event posters.
Immediate Results
We saw double digit growth in merchandise sales (new branded shirts and totes), and overall a higher spend per person visiting the market amongst most vendors. The brand work also went on to win ADDY awards at the local, regional and national levels, culminating in a national Silver ADDY award.
Long Lasting Value
Good Local Markets has seen a long term increase in traffic, raising the overall level of awareness in the community and setting the stage to establish a second market on Sundays to complement their Saturday market.