The private jet industry is chock full of 100 year-old brands that are all claiming the same things.
The aircraft division of Honda is very young in the industry. They are also the newest division of Honda. Michimasa Fujino founded Honda Aircraft Company in the spirit of innovation and cutting edge engineering. He works as tirelessly as our target segments have worked to make the HondaJet perfect.
Honda felt that their brand and website presence was not thoughtfully communicating the more innovative vision of their founder Michimasa Fujino, especially compared to other Aircraft behemoths.
We started with the brand soul, and vision of Mr. Fujino, doing a deep dive into Honda Aircraft Company’s history. We then looked at that through the lens of our ConsumerX and their values and their vision to find the sweet spot between the two. We made sure that brand vision permeated every aspect of the work we did, from the website to the brand pillars we created.
Owner Pilots/Owner Non-pilots. Both are successful and driven and expect anyone they do business with to have the same qualities, especially when it comes to a purchase as significant as their first jet.
THE POWER OF DIFFERENCE
In an industry of 100 year old corporate giants, we put a face to the Honda Aircraft Company brand and wove it into every aspect of the website.
We provided a brand strategy that laid the foundation for the content development and design of the Honda Aircraft Company website. It can also guide all future brand communications, both internal and external.