Consumer X
What if we told you there was a $7.3 trillion + market that's been overlooked by most brands, hiding in plain sight yet growing rapidly every year–just waiting to be tapped. And what if that audience had the potential to drive exponential revenue growth and create passionate advocates for your brand? At 9thWonder, we call them Consumer X.
We solve for X
The United States is in the midst of a demographic revolution. By 2045, the minority audiences of today will be the majority audiences of tomorrow. To appeal to these growing and influential audiences, brands need to engage in culturally and linguistically relevant ways. They need to speak to consumer truths, not just rely on tired stereotypes. If you're looking to tap into the next generation of influencers and advocates, we can help.
Latin X
The Latin X cohort is the fastest growing and most influential consumer group in the U.S. Whether it's their exponential population growth, expanding purchasing power, or impressive digital consumption rates, today's marketers can't afford to ignore the Latin X market any longer.
Meet the Experts
Maria Twena
Partner, Global Head of Consumer X
Los Angeles
MY HIDDEN WORK WONDER
Hybridity Across Multiple Cultures
MY HIDDEN PERSONAL WONDER
A Passion for Writing
Beatriz Acevedo
Partner, Advisor of Emerging & New Business
Los Angeles
MY HIDDEN WORK WONDER
Unofficial Chief Passion and Inspiration Officer
MY HIDDEN PERSONAL WONDER
Master Chef of Mexican-Jewish Cuisine
Doug Greiff
President, 9thWonder StoryLab
Los Angeles
MY HIDDEN WORK WONDER
Story Broker & Thought Provoker
MY HIDDEN PERSONAL WONDER
Lover of all Things Latin
