Media
Today's media landscape provides brands more opportunities than ever to connect with consumers. Great, right? Well, sorta. In reality, it's both a blessing and a curse. The 9thWonder media team understands this complex environment and the need to align strategy and activation efforts to drive efficient and effective revenue growth.
It's our bread and butter
You need a full toolkit of media services and an approach that aligns business goals with media strategy and a focus on ROI. Lucky for you, that’s exactly what we do.
Strategy
Developing great media strategy is rather straightforward, but it requires a robust understanding of the context in which a brand is operating and what it needs to accomplish to be successful. So we start with the context. This means a deep dive into target audience analysis, uncovering hidden geographic opportunities, looking at what media channels can achieve from multiple perspectives, competitive activity and other analyses that help us define the challenge and see the opportunity.
While this is a nice start, it is not enough to develop great strategy. At 9thWonder, we view media (and marketing) through an investment lens. This means we need to quantify how the media investment is driving revenue growth for our clients. To do this we employ econometric modeling techniques that help us tease out media’s ROI and informs our actions for continuous improvement.
- Media Strategy/ Planning
- Target Audience Strategy
- Channel Planning/ Optimization
- Competitive Media Analysis
- Cost Benchmarking
Activation
If you’re agnostic about media strategy (we are), then you need a well-rounded team of activation experts to bring any possible strategy/plan to life. Our activation group are specialists across all forms of online and offline media channels. But wait, there’s more. All of our media buying is performed in-house which provides us with greater control and insight over media performance as well as providing our clients with full transparency.
- Broadcast Buying: National, Local
- Print/OOH Buying
- Paid Search
- In-House Programmatic Team
- Digital Display/Native
- Digital Audio
- Digital Video
- Paid Social
Meet the Experts
Kyle Allen
Partner/Global Director of Media & Research
Houston
MY HIDDEN WORK WONDER
Obsessed With the WHY
MY HIDDEN PERSONAL WONDER
Gaga for Guitars
David Muncie
Director Of Programmatic Media
Los Angeles
MY HIDDEN WORK WONDER
Navigator of Programmatic Waters
MY HIDDEN PERSONAL WONDER
Accumulator of Unopened Board Games
Matt O'Connell
Digital Group Planning Director
Denver
MY HIDDEN WORK WONDER
It's Not "What", but Rather "Why"
MY HIDDEN PERSONAL WONDER
Team Trivia Night MVP
Mark Whitfield
Group Planning Director
Houston
MY HIDDEN WORK WONDER
Process Meister
MY HIDDEN PERSONAL WONDER
The Eternal Hoptimist