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THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE THE POWER OF DIFFERENCE

THE POWER OF DIFFERENCE

There’s a real power in difference – in different backgrounds, cultures, experiences. In ideas that unstick you from where you’ve been stuck. We harness that power, forging connections with those hidden buyers that a general market approach consistently misses.

Watch the power of difference

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AVERAGE CONSUMER? NEVER MET ONE. ink-stain

On the outskirts of average, you’ll find growing markets bound together by shared beliefs and identities. We call them ConsumerX. Their buying power is north of $7 trillion. And their influence is ready to be unleashed on behalf of brands that connect with them authentically, without the marketing BS.

REACH isn’t RELEVANCE

See how clients have experienced measurable results by tapping into the power of difference. 

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Houston Health Department

Houston Health Department challenged 9thWonder to create a comprehensive campaign to further build confidence in COVID-19 vaccines and increase the vaccination rate of Houstonians with special emphasis on targeted hesitant populations.   
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Encouraging covid-19 vaccinations among hesitant populations
Houston Health Department
Houston Health Department

Fiji

We created an interactive “Find Your Bula” campaign to support Adventure Addict travelers as they safely seek new adventures. The campaign plays off of the Fijian greeting “bula” – a term with many meanings including hello, happiness, good health, and the energy of life.   
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Finding travel-ready audiences through our ConsumerX targeting.
Fiji
Fiji

Honda Jet

Both pilots and owners want a jet from someone as committed to excellence as they are. The Honda Jet has that story with visionary founder Michimasa Fujino.   
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A website redesign from the brand soul up.
Honda Jet
Honda Jet

Honda Goldwing

For the relaunch of the Honda Goldwing, we focused on making the motorcycle relevant to a younger audience of Gen X/early boomers that are compelled to live for new experiences. Thus, we went all digital with a fresh attitude that delivered on new experiences from medium to message.   
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Reintroducing a legend
Honda Goldwing
Honda Goldwing

Honda Talon

We launched Honda into an all-new category, dominated by well-established competitors. Honda went from new kid on the block to a force to be reckoned with in just over a year.   
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Life is Better Side-by-Side
Honda Talon
Honda Talon

Natrol

In the crowded, commoditized market of supplements, we helped break through the chaos and confusion of the vitamin aisle with a bold, empowering brand strategy.   
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Forging a unique voice in a sea of sameness
Natrol
Natrol

Phillips 66

We turbocharged Phillips 66 lead generation efforts with an integrated brand and campaign strategy that delivered phenomenal results.    
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Helping a Storied Fuel Supplier Power Ahead
Phillips 66
Phillips 66

Dole

We developed platform strategies, content, and KPIs to build master brand awareness while driving product knowledge and trial through social media.   
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Imagining a sweeter path to authentic connections
Dole
Dole

Samsung

We helped Samsung develop a brand positioning, messaging and content strategy that cut through the competition and connected with Public Safety first responders.   
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Positioning Samsung for Public Safety Success
Samsung
Samsung

Western Dental

Western Dental serves more patients in the state of California than any other provider. In order to meet the online needs of their patients, their website needed a major overhaul.   
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Giving Western Dental's Website A Polishing
Western Dental
Western Dental

Public Storage

We helped Public Storage reduce costly churn by focusing on long-term customers with messaging that highlighted the emotional and practical benefits of self-storage.   
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Finding the emotional core of self storage
Public Storage
Public Storage

Tahiti

Travelers returned to the legendary islands of Tahiti by the plane full. All it took was uncovering what really mattered to Tahiti’s core audience.   
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Making privacy the ultimate luxury for travelers
Tahiti
Tahiti

LAX

While LAX was going through a facelift, we targeted travel influencers to help spread our message and keep visitors inspired and informed during the dust.   
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Making the headaches of new construction worth it
LAX
LAX

DIVERSE MINDSdon'tTHINK ALIKE

Our people have taken strange paths to arrive at our table, and that diversity of perspective is what makes them so special. We have industry thought leaders, ex-CMOs, psychologists, engineers, street food aficionados, farmers, influencers, hip hop dreamers, retail therapy planners, and so much more.

  • Minority Owned
  • 60% Women
  • 85 Multilinguals

STOP MARKETING TO THE MASSES

9thWonder Let's engage your authentic audience, together. Contact Us

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