Brand Strategy

Build your brand from a strong, insights-driven foundation that leads to an ownable brand truth. Only then can you articulate your brand's voice through messaging that resonates and creates brand distinction.

Brand Strategy Brand Strategy

'Target' is a soulless label

‘Target’ is such a soulless, impersonal label. We prefer calling these people, well…people. What do they care about? What keeps them up at night? And, ultimately, what drives their purchasing decisions? No matter if you are B2C or B2B, looking at people apart from your brand lens allows us to discover hidden human truths, and then craft an insightful brand positioning that connects on a more emotional level.

Our process differentiates your brand to create an experience people engage with - not just a product or service they simply buy.

It starts with an in-depth immersion into your brand, competitors, cultural trends and the people that play in your space. This helps us to quickly uncover human insights and hidden opportunities and a positioning that separates you from everyone else. Now you have irrefutable reasoning to stand apart in their minds as the clear brand of choice. This is the foundation to your brand behavior and communication.

We help businesses find or regain the “Why?” behind their brand purpose. Because no brand can survive externally, if they don’t first align internally to live their brand beliefs from within. To achieve this, we establish everything from mission, vision, values to architecture and archetype.

Naming is so incredibly important, just ask Engelbert Humperdinck. So before we ideate, we dig deep to research the people who will ultimately interact with the name and brand. We then concept around their values, and then vet names to ensure differentiation and ownability.

Once we decide on your brand positioning together, we help you articulate it with distinction. We craft key messages that will matter and resonate with people. We might create a manifesto to pressure test personality and a tone of voice. Maybe it requires moodboards, visuals and color palettes. Or, if your brand needs it, we’ll create a unique tagline or themeline for your brand that outwardly drives the internal expression. Whatever your brand needs, we carefully build elements around it that will bring it to life.

Brand Positioning

Our process differentiates your brand to create an experience people engage with - not just a product or service they simply buy.

It starts with an in-depth immersion into your brand, competitors, cultural trends and the people that play in your space. This helps us to quickly uncover human insights and hidden opportunities and a positioning that separates you from everyone else. Now you have irrefutable reasoning to stand apart in their minds as the clear brand of choice. This is the foundation to your brand behavior and communication.

Brand Purpose/Values

We help businesses find or regain the “Why?” behind their brand purpose. Because no brand can survive externally, if they don’t first align internally to live their brand beliefs from within. To achieve this, we establish everything from mission, vision, values to architecture and archetype.

Naming

Naming is so incredibly important, just ask Engelbert Humperdinck. So before we ideate, we dig deep to research the people who will ultimately interact with the name and brand. We then concept around their values, and then vet names to ensure differentiation and ownability.

Key Messaging

Once we decide on your brand positioning together, we help you articulate it with distinction. We craft key messages that will matter and resonate with people. We might create a manifesto to pressure test personality and a tone of voice. Maybe it requires moodboards, visuals and color palettes. Or, if your brand needs it, we’ll create a unique tagline or themeline for your brand that outwardly drives the internal expression. Whatever your brand needs, we carefully build elements around it that will bring it to life.

Relevant Work

Forging a unique voice in a sea of sameness.

In the crowded, commoditized market of supplements, we helped break through the chaos and confusion of the vitamin aisle with a bold, empowering brand strategy.


View Case Study
Relevant Work

Rebranding a Community Pillar

In a city dominated by a single downtown farmers market, we helped an upstart reframe what a neighborhood-focused farmers market could look like, and set the stage for growth.


View Case Study

Meet the Experts

Tori Young

Director Of Brand Strategy

Los Angeles

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MY HIDDEN WORK WONDER

Builds Brands With Her Bare Hands

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MY HIDDEN PERSONAL WONDER

Future Owner of a Winery in Tuscany

Seth Mitchell

Partner, Managing Director

Dallas

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MY HIDDEN WORK WONDER

Connector of Dots

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MY HIDDEN PERSONAL WONDER

Deep Dislike of Oxford Commas

Desiree Gates

Brand Strategy Supervisor

Los Angeles

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MY HIDDEN WORK WONDER

The Narrative Nurturer

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MY HIDDEN PERSONAL WONDER

Master of Building Trip Itineraries

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